This first Capsule Collection is representing the importance of the "Brain" factor in the equation of "Success".

The brain is obviously a tool of reflection and reason for human beings, but it is important to realize that it is above all a tool of psychological conditioning.

For the inauguration of the brand, it was very important for me to integrate this thought so obviously through a brain shaped logo printed in order to convey the message as much as possible.

Indeed, why would a person be interested in the message of a piece that doesn't seem to have one ?